“Petlovers Like You": A Press Conference Full of Commitment and Solidarity

The launch event of the “Petlovers like You” campaign brought together ambassadors, collaborators and pet lovers in a day full of emotion, commitment and solidarity. Held on December 18, this meeting marked the beginning of an initiative that seeks to build a community of petlovers committed to the welfare of their life companions.

The press conference began with the welcoming words of our CEO, Umberto Calderón, who highlighted the trajectory of Atrevia® in the pet market and the growth of this industry. His speech reflected the brand's commitment to the care and protection of dogs and cats, emphasizing the importance of initiatives such as this campaign.

Next, our commercial director, Jimena del Risco, shared valuable data and findings about the petlovers community, exploring their emotional connection with pets. Her presentation served as a prelude to the official premiere of the campaign spot, which was explained in detail to highlight its core message.

The marketing manager, Carmen Morales, continued with the presentation of the social cause that accompanies the campaign: the sale of solidarity bandanas designed by renowned artists Xomatok and Daniela Marín. This project seeks to raise funds for the WUF association, aimed at benefiting affiliated shelters and promoting responsible adoption. In this section, Claudia Dawson, founder of WUF, took the floor to share details about the work of the organization and the impact that this collaboration will have on rescued pets.

One of the most anticipated moments was the Q&A with the campaign's ambassadors. Sofía Mulanovich, Sergio “Checho” Ibarra and Luciano Mazzetti shared their personal experiences with their pets, highlighting the unique connection and love that inspires the “Petlovers like You” movement. The questions were led by Carmen Morales and Ana Castro, CEO of the creative agency responsible for the realization of the campaign.

The event culminated in an atmosphere of camaraderie, where attendees, including petlovers, influencers and ambassadors, enjoyed an exquisite catering and had the opportunity to take pictures with their four-legged companions, including some furry ones from the NGO WUF.

With this press conference, Atrevia® reaffirms its commitment not only to the care of pets, but also to the creation of a more conscious and supportive community. The “Petlovers like You” campaign promises to continue to resonate in the hearts of those who value that special bond with their pets and seeks to inspire actions that leave a positive footprint in the world.